FLA.VAR Co. (short for Florida Variety), the media and artist collective behind Call Collect, an alternative, old school R&B event at Pétanque Kitchen & Bar in Northwood Village, is hosting a block party in Lake Worth Beach.


But it’s not your average block party.


The artist collective showcases a mix of music and art displays, health-minded vendors and live body painting. Add to that a myriad of sounds, from African pop music (Nigerian, Ghanaian, South African and others) to Caribbean rhythms to Hip Hop, R&B and house.


"No Shade" is like an ode to Florida - I always wanted to do something that embodies what people outside of the state get to enjoy - the creativity, community, and good DJing," says Denley Murat, founder and CEO of FLA.VAR Co. “Bringing in different local artists, painters, photographers is the true essence of a block party, kicking back to good vibes.”


The event aims to resemble the vibrant day parties happening in New York and hosted by media platforms like Everyday People and OkayAfrica. It’s a niche space with an African aesthetic, a kind of bridge between the African continent and an eclectic diaspora. From socially conscious millennials to Gen Z, the spaces connect creative types with well-educated, fashion-forward party-goers, some sporting colorful, earth-toned head wraps, low cuts, Afros, big curls and deadlocks.


Listen: 'No Shade' music with playlist by FLA.VAR Co.

The day parties have also expanded to other locations like Miami, Atlanta, Oakland, Los Angeles, Toronto, Paris, London, Berlin, and South Africa. FLA.VAR is on a quest to cultivate similar synergies in South Florida, specifically in Palm Beach County.


"I lived in Brooklyn. Block parties was something that was very rooted in the community," Murat said. "I used to love those two things, music and family - the true essence of it is to bring different people together."


The name of FLA.VAR’s event has a double meaning. "No Shade," meaning we live in the Sunshine State, but also no shade, which means keeping a place or atmosphere positive," Murat said.


The artist collective is partnering with the Sugar Plum Art Gallery in downtown Lake Worth Beach with the staging and music located outside of the gallery at 709 Lucerne Ave.


Fans will enjoy live performances by rising local rapper/producer Eric Biddines and Miami-native, alternative R&B artist Savannah Cristina. The block party will also feature art, local DJs, emcees, a stand-alone Caribbean food vendor, and a live broadcast from a local podcast located inside the Sugar Plum Art Gallery.


If successful, Murat says FLA.VAR, which includes Wedly Altidor, VP, Jahmar Mitchell, CFO, and Fritz-gerald Michel, CTO, plan to make “No Shade” an annual event.


"This will definitely be an annual event, once a year, that we level up each year," Murat said. "We want to bring in more artists, bigger name acts just to get more talent to our area and have our own little SunFest."