DAYTONA BEACH – Flip-flops had competition from biker boots and leather jackets this week at the LandShark Bar & Grill, as Bike Week visitors discovered one of the success stories among recent development projects aimed at revitalizing business on the beachside.

“I think it’s great,” said Toby Price, 43, who had traveled to the area from Chicago for his third Bike Week with longtime friend Steve Barrett, 45. “They needed this. They needed some upgrades in restaurants, especially on the beachside.”

In addition to the Jimmy Buffett-branded LandShark eatery, the Bike Week crowd also is experiencing its first taste of other sparkling new beachside dining, drinking, lodging and entertainment options that offer diversions away from the familiar haunts on Main Street and Beach Street.

New offerings include the adjoining, separately owned Cocina 214 Tex-Mex eatery that opened simultaneously with the LandShark in January as part of a $6 million dual restaurant development on a 6-acre beachfront lot at 451 S. Atlantic Ave., just north of SunSplash Park.

It is the independently owned Cocina 214’s second location, building on the success of the original Winter Park restaurant that opened in 2011.

North of International Speedway Boulevard on State Road A1A, a highly anticipated Hard Rock Hotel started welcoming guests with a soft opening on March 1. That marked the culmination of a $40 million renovation that transformed the site of the infamous Desert Inn, once proclaimed as one of the three dirtiest hotels in the nation by online travel site TripAdvisor, into a new beachside gem associated with an international brand.

Such changes haven’t gone unnoticed by bikers sipping beers at lunchtime at the LandShark, where the parking lot was noticeably jammed with motorcycles on Bike Week’s opening weekend.

“I noticed a few years ago that the area had been getting kind of run-down and I wondered when they were going to update it,” said Price, the Chicago visitor. “When we rode up to this place, it was like, ‘Wow, this is really cool!’”

Aside from Bike Week visits, the two Chicago friends have been to Daytona Beach more than a dozen times on family-oriented beach vacations, they said. The new beachside businesses will be equally welcome on those trips, they said.

“When I’m down here with my wife, this is a place where she and I would spend time,” said Barrett, who works for a Chicago manufacturing company. “We do the Margaritaville things all the time.”

Across the restaurant, Rick and Sandy Stevens, veterans of several Biketoberfests, had just arrived from Louisville. Ky.

“We’re excited about trying some of the new places,” Sandy said. “We’re excited about what they’re doing on the beachside, all the vacant land that they are now developing into these kinds of places where you can bring the family.”

To accommodate the motorcycle crowd, the LandShark has re-organized its parking lot to offer a separate area for bikers, said Rich Torella, restaurant general manager. An additional outdoor beer tub is being used to streamline service, he said.

“We’re doing about the same business that we did for the race weeks,” Torella said. “The race week was maybe a little bit stronger because of the warmer weather. This colder weather is having an impact on us, but we’ve seen quite a bit of the bikers through the first weekend.”

At Cocina 214, meanwhile, a biker boost has been less evident so far, said co-founder, partner and business manager Lambrine Macejewski.

For Bike Week, the restaurant is running drink specials at its outdoor bar that include $3 Coronas; $5 signature 214 Rocks Margaritas; $7 Patrón Silver tequila shots; and $10 Loaded Corona shots, consisting of a beer with a shot of Patrón.

“We’ve been pretty steady with what sales have been,” Macejewski said. “We’re just trucking along. We hope to see the effects this weekend. For the ones (bikers) we’ve had, they are excited we’re here.”

At the Hard Rock Hotel, bikers have been visiting the hotel’s Rock Shop to buy commemorative Bike Week pins, said Susan Keaveney, the hotel’s marketing director.

“We have found that there are a lot of Hard Rock enthusiasts who are also bikers,” Keaveney said. “I think we’ll see some bookings for this coming weekend. We’ve already seen a lot of motorcycles under our porte cochere entrance, and we’ve seen a lot of bikers just touring the hotel.”

Back at the LandShark, biker Bryant Rodriguez, 27, of Orlando, was pleased to have alternatives to the familiar scene on Main Street.

“We’re used to Main Street and it’s a little bit older, the buildings and everything, so it’s definitely cool to see this,” Rodriguez said, gesturing to the outdoor bar and the ocean at his back. “This is definitely more my speed, even though it’s away from Main Street, and it looks like it caters to a younger crowd.”