Jacksonville Beach's McCormick Apartments scheduled an open house.
The largest private apartment development south of Philadelphia would offer "a preview of the 21st century," the developers said.
Forty-eight buildings stretching along Second Street from Fifth Avenue South to 16th Avenue North were to be open by November.
"The apartments are one block from the oceanside, offering year-round resort living at the beach, within easy driving or bus distance from the heart of Jacksonville's business district. Schools, churches, shopping centers and amusements are all in the immediate vicinity," said the Jacksonville Journal.
The apartments comprised 1,100 rooms in 354 apartments, all furnished completely in modern style, right down to silver and china, the Journal said.
"There are enough concrete blocks in the McCormick Apartments to build a solid wall 8 feet high from Jacksonville Beach well into downtown Jacksonville," said J.T. McCormick of B.B. McCormick and Sons, the builders.
"If a man walked around all 48 buildings, he would travel 2 1/2 miles."
B.B. McCormick acquired the land, some of it under water, from Jacksonville Beach in 1937 and filled it in to make it high and dry.
"Modern is hardly the word to describe the ultra new McCormick Apartments," the developer said in newspaper advertisements.
"Modern means only up-to-date. The McCormick Apartments are 50 years ahead of today's modern buildings. Future modern. Built for a coming century."
Also on Aug. 13, 1948
Bill Foley was a Times-Union reporter, editor and columnist for more than 40 years. He’s best known for his quirky columns about Jacksonville and Northeast Florida’s history. He wrote this series of Millennium Moments columns in 1999 leading up to the year 2000. Foley died in 2001 at age 62.